About
Life update! I’ll be joining the University of Arizona, College of Information Science, as a tenure-track Assistant Professor in Fall 2026. Before that, I’ll be a postdoctoral fellow with Dr. Brian Uzzi at NICO and the Kellogg School of Management at Northwestern University, and visiting Microsoft Research.
Yulin Yu is a computational social scientist studying human–AI interaction and innovation, with a focus on how disruptive technologies impact people and society. Her current research examines how big data and AI transform the ways people explore, think, and innovate across science, art, and the technology workplace. As a human-centric data scientist, she analyzes large-scale digital trace data by developing and applying computational and statistical frameworks. She is a PhD candidate at the University of Michigan’s School of Information, advised by Prof.Daniel Romero. Her work centers on three main themes:
- Exploration and Creativity: Exploration and creativity is the foundation of innovation. (1) As science and society become increasingly data-driven, how does data change the way we conduct impactful science, and how can the creative use of datasets drive scientific innovation? (PNAS 2024); (2) How do AI transform how we explore knowledge and creative content? (ICWSM 2023)
- Future of work: Work habits and patterns significantly shape innovation outcomes. How do Gen-AI shape communication and work practices? How do different stages of AI development influence social networks in society and the workplace? (WWW 2023)
- Social Network and information diversity: Social networks and information diversity, which bring together ideas from different people and sources, drive innovation. In the AI era, how can LLMs revolutionize the diversity of information and idea diffusion? Equally important is understanding how various social factors influence social network and information diffusion and how to quantify these effects (PNAS 2022, WWW 2023, WWW 2024, EPJ DataSci 2025, CSCW 2024).
Publications
- Does the use of unusual combinations of datasets contribute to greater scientific impact? [PNAS'24: Proceedings of the National Academy of Sciences ] [Link] Yulin Yu, Daniel Romero
- Characterizing the Structure of Online Conversations Across Reddit [CSCW '24: Proceedings of the ACM on Human-Computer Interaction 2024, ] [Link] Yulin Yu, Julie Jiang, Paramveer Dhillon
- Exit Ripple Effects: Understanding the Disruption of Socialization Networks Following Employee Departures [WWW '24: Proceedings of the ACM Web Conference 2024, ] [Link] David Gamba,Yulin Yu, Yuan Yuan, Grant Schoenebeck, Daniel Romero
- Novelty in what sense? Heterogeneous relationships between novelty and popularity in music [ICWSM'23: Proceedings of the Seventeenth International AAAI Conference on Web and Social Media, IC2S2 2021, Special Recognition Award] Yulin Yu, Ben Cheung, Yong-Yeol Ahn, Paramveer Dhillon [Link] [Slide]
- Large-Scale Analysis of New Employee Network Dynamics [WWW '23: Proceedings of the ACM Web Conference 2023, ] [Link] [Slide] Yulin Yu, Longqi Yang, Siân Lindley, Mengting Wan
- Gendered Citation Patterns Among the Scientific Elite [ PNAS'22: Proceedings of the National Academy of Sciences 119 (40), e2206070119, 2022] [Link] [Poster] Kristina Lerman, Yulin Yu, Fred Morstatter, Jay Pujara
- For more please see CURRICULUM VITAE
Honors and Awards
Research Internships
- PhD research intern : Microsoft Research Mentors: Dr. Scott Counts & Dr. Siddharth Suri @2025.4-2025.8
- PhD research intern : Microsoft / Office of Applied Research Mentor: Dr. Mengting Wan, Dr. Longqi Yang, & Dr. Siân Lindley @2022.5-2022.8
- PhD research intern : USC Information Sciences Institute
Mentor: Dr. Kristina Lerman @2021.5-2021.8
Teaching
- SI 671/721 Data Mining @ Fall 2019 [75 students] @ Fall 2021 [93 students]
- SI 630 Natural Language Processing @ Spring 2020 [76 students]
- Applied Machine Learning [Online]
Hobbys
Art motivates creativity in research! I am a classical trained mezzo soprano. You can visit my performances at my Youtube Channel . I am also interested in visual art in general. For other artsy stuffs I did, please visit my undergrad life pages .
I am also a big fan of outdoor activities such as: hiking and scuba diving, and I love national park.